Brand:
Moleskine Legendary Notebooks
Executions:
Out-of-Home
Radio
Print
The Digital Woes Campaign is a three part series that utilizes the brand’s traditional packaging to visually communicate the downfalls of technology. Each ad features the elastic band, and banderoll label that is packaged with each notebook sold. To add a bit of irony, I incorporated the hashtag #giveyourthumbsarest into each ad. I chose to create a campaign that demonstrates the value of using analog in a mobile world, which will ultimately provoke nostalgia, thus reminding consumers why they fell in love with Moleskine in the first place.
Results:
Viral success-- International editorial and blog features [links can be found at the bottom of page]
Social media engagement-- #giveyourthumbsarest shared and retweeted globally via Twitter, Facebook, Tumblr, Pinterest, etc.
Industry recognition and press coverage-- PSFK, Design Taxi, Gizmodo, etc. [links can be found at the bottom of page]
Moleskine Legendary Notebooks
Executions:
Out-of-Home
Radio
The Digital Woes Campaign is a three part series that utilizes the brand’s traditional packaging to visually communicate the downfalls of technology. Each ad features the elastic band, and banderoll label that is packaged with each notebook sold. To add a bit of irony, I incorporated the hashtag #giveyourthumbsarest into each ad. I chose to create a campaign that demonstrates the value of using analog in a mobile world, which will ultimately provoke nostalgia, thus reminding consumers why they fell in love with Moleskine in the first place.
Results:
Viral success-- International editorial and blog features [links can be found at the bottom of page]
Social media engagement-- #giveyourthumbsarest shared and retweeted globally via Twitter, Facebook, Tumblr, Pinterest, etc.
Industry recognition and press coverage-- PSFK, Design Taxi, Gizmodo, etc. [links can be found at the bottom of page]
Out-of-Home Advert: 1 of 3
Out-of-Home Advert: 1 of 3
Out-of-Home Advert: 2 of 3
Out-of-Home Advert: 2 of 3
Out-of-Home Advert: 3 of 3
Out-of-Home Advert: 3 of 3
60-Second Radio Spot
MEDIA COVERAGE // INDUSTRY PRESS HIGHLIGHTS
An exerpt from an awesome write up on my project by Ross Brooks at PSFK. Read the full article here
An exerpt from another write up by Jillian Wong at Design Taxi. Read the full article here
Some international coverage from Gary Cutlack at Gizmodo UK. Read the full article here
International blog coverage from German lifestyle and design blog Atom Labor. Read the full article here
Social Engagement: Tweets & Mentions
